Annual revenue growth
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Successful Product Launches
0
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Year of Participation
0
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Introduction
In 2020, shortly after the first COVID-19 lockdown was declared, O2 Capital Partners invested in Van Dijk Bakery to further expand the business in partnership with entrepreneur Gijsbert van Dijk. In an exceptional market environment, we chose to look ahead and strengthen the company. This was likely the first equity investment transaction in the Netherlands following the declaration of the lockdown.
Van Dijk specializes in muffins and small cakes and had a solid plan to become the “muffin master”; this required entrepreneurial support in terms of focus, financing, and execution. The development priorities were clear: modernizing the factory, narrowing the focus on the product range and customer base, and finalizing financial arrangements with the family.
Our Collaboration
Participation Starting in 2020
In summary
O2 Capital Partners brought stability, maintained close contact with banks and financial stakeholders, and supported organizational strengthening in the areas of sales, procurement, and professional development. The highly targeted implementation of the focus strategy led to more precise customer and product selections and volume growth.
O2 Capital Partners strengthened the company’s financial position, and—together with bank financing—a large-scale investment program was implemented between 2023 and 2026. By 2026, Van Dijk is recognized as a preferred supplier by several of Europe’s leading food retailers, thanks to its quality, reliability, and innovation. Revenue grew by approximately 25% annually.